Ultra Premium · Small Batch · Vegas Born
Blue Valor is a Vegas Born brand developed by music and nightlife veteran Jeff Higginbotham, who wanted to create a fun and unique way to help support his local police force, military personnel, and firefighters.
Every bottle sold puts money directly into the hands of those who protect and serve. We're in the spirits of giving back.
Come taste the whiskey and meet the team.
May tastings at Lee's Discount Liquors across Las Vegas.
Every bottle of Blue Valor sold puts money directly into the communities that protect and serve us. Here's where it goes.
10% of every bottle sold goes directly to the funds and organizations that support those who protect and serve our communities.
When you drink Blue Valor, you're not just enjoying premium whiskey — you're standing behind the blue.
Blue Valor is built for drinking and sipping. Here are a few of our favorites to get you started.
Blue Valor Whiskey has launched The Proof Series line of tees and hoodies.
The Proof Is In The Whiskey — and our latest tee "Can Be Bribed With Whiskey!"
A portion of all Proof Series profits are donated to our law enforcement partners.



Support Behind the Blue and look good doing it. Every purchase gives back.
We know better. Just the good stuff — new products, tastings, and stories from the Blue Valor family.
Vegas Born · Giving Back · Est. 2020
Do not share with anyone under the legal drinking age. ©2026 Blue Valor LLC.